Sponsorship, Innovation, Fan Engagement

Agile Sponsorship to Win

The IT world is buzzing with things agile. Agile methodology has been spreading virally since 2001 when the Agile Manifesto was written. Agile methodology was created by software developers and mainly used in the IT. But it’s actually more about management than development and, therefore, we believe, is ABSOLUTELY applicable across industries. It’s time to bring agile to sponsorship!

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Sponsorship, Innovation, Fan Engagement

Sponsorship for the Change

Sponsorship arena has been fascinating these days. In few months (or even weeks) the scene has dramatically changed. FA announced end to all betting partnership deals cancelling the £4M p.a. deal with Ladbrokes. Olympic Games and McDonald’s got divorced after 41-years of marriage. On a bigger scale, women’s sport is being separated from the men’s sponsorship category, which really makes a difference in the diversity & equal rights game.

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Fan Engagement, eSports, Sports Marketing, Sponsorship

5 Fan Engagement Lessons from E-Sports

E-sports is one of these spells in the sports industry. As soon as you say it, you get the room’s attention. No wonder, with the sky-high engagement rates and almost unexplainable concept to non-gamers. Safe to say, e-sport is on the rise and it probably hasn’t achieved the growth plateau like it’s more traditional counterparts.

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"Snaptivity is not only a great tool for bolstering the match day experience, but it gives spectators an opportunity to relive their moments from a match at Edgbaston and to share them through their social networks.
This represents a great opportunity for us as a sports venue to showcase our offering."

Tom Rawlings
Head of Communications
Warwickshire Cricket Club

R/GA IoT UK Demo Day 2017: Snaptivity

Snaptivity presenting on stage at RIBA at R/GA IoT Venture Studio Demo Day

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Data Driven Fan Engagement, Sports Marketing, Sponsorship

Hacking Data Driven Fan Engagement

There are few things in the world as widely loved as sports. The fans are passionate, loyal audience. And there is no direct correlation between the performance of the team or athlete and the number of supporters.

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How Snaptivity Is Trying To Raise Fan Engagement Through Selfies - www.sporttechie.com