Snaptivity Blog

Sports industry went through a digitalisation bootcamp this year. When the unthinkable happened and sports came to a standstill, there were many things to figure out.

To trigger the desired Conditioned Learning and therefore achieve positive brand associations, sponsors have to be part of the fans experiences, be part of or escalating fans' emotions.

Warwickshire County Cricket Club has signed a new agreement with Birmingham-based fan-engagement firm Snaptivity to support the match day experience at international fixtures and Birmingham Bears T20 games at Edgbaston.

The world has moved from the personalisation of things right into the personalisation of experiences, unlocking a whole new world of influence and engagement opportunities.We get what, when & how we like it without ever needing to tell that. Retail & media are first to notice, nourish and develop the trend. Sports has the potential to lead it.

The IT world is buzzing with things agile. Agile methodology has been spreading virally since 2001 when the Agile Manifesto was written. Agile methodology was created by software developers and mainly used in the IT. But it’s actually more about management than development and, therefore, we believe, is ABSOLUTELY applicable across industries. It’s time to bring agile to sponsorship!

Sponsorship arena has been fascinating these days. In few months (or even weeks) the scene has dramatically changed. FA announced end to all betting partnership deals cancelling the £4M p.a. deal with Ladbrokes. Olympic Games and McDonald’s got divorced after 41-years of marriage. On a bigger scale, women’s sport is being separated from the men’s sponsorship category, which really makes a difference in the diversity & equal rights game.

E-sports is one of these spells in the sports industry. As soon as you say it, you get the room’s attention. No wonder, with the sky-high engagement rates and almost unexplainable concept to non-gamers. Safe to say, e-sport is on the rise and it probably hasn’t achieved the growth plateau like it’s more traditional counterparts.

Snaptivity presenting on stage at RIBA at R/GA IoT Venture Studio Demo Day

There are few things in the world as widely loved as sports. The fans are passionate, loyal audience. And there is no direct correlation between the performance of the team or athlete and the number of supporters.